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I'm a Creative Lead, Strategist & Copywriter, with the Deep Cuts LLC for fractional services, and with a human name (hi, I'm Eric!) for full-time roles. Let's team up to win through insights-driven, transformative brand stories.

About

10+ years leading Creative Strategy & Copywriting in-house for major media brands, including:

Deep Cuts is me, Eric Blumenfeld, the guy behind all the above. Short of embarking on a promising rap career, I figured this was my one shot at adopting a defining pseudonym.

After honing my skills through over a decade as in-house Creative Strategy Director, I’ve taken my show on the road, offering fractional services—brand narrative design, campaign ideation, partnerships proposals and copywriting projects.

“Deep Cuts” are niche references that instantly connect those in-the-know. So, whether fractional or full-time, I work hand-in-hand with your teams to craft resonant brand stories and, when needed, persuasive client proposals that instantly connect your brand, your audience, and your clients as the in-the-know group—through insights-driven narratives featuring shared passion points, values and references.